Capital raise (ASX)

Capital raises are the most concentrated communications event in the listed-company calendar. They typically combine an institutional placement (under Listing Rule 7.1 and the additional 10% capacity under 7.1A where available), a share purchase plan (SPP) for retail holders, and increasingly an entitlement offer (renounceable or non-renounceable) for register fairness.

Each structure has its own communications spine: launch announcement, cleansing statement, offer documents, deck, broker pack, results-of-raise announcement, and shareholder letters. The work is run alongside the corporate adviser and broker — they handle the bookbuild, the IR team handles the communications.

ASX continuous disclosure obligations attach to every stage. Trading halts are commonly used to manage the launch window; voluntary suspensions are used where the structure is complex or multi-tranche.

Raise quality is measured not by the price achieved on the day, but by the register quality six and twelve months later. The post-raise communications program is where most retention value is created.